Digital Marketing Executive

Role Overview

We are seeking a motivated and creative Digital Marketing Executive who can plan, execute, and manage digital marketing campaigns for our company and clients. The candidate will be responsible for developing engaging digital content, managing social media platforms, supporting SEO activities, monitoring campaign performance, and contributing to the overall growth of brands through digital channels.

The ideal candidate should have a strong understanding of social media platforms, digital marketing trends, content creation, audience engagement, and basic analytics. The candidate should be proactive, creative, willing to learn, and capable of working in a fast-paced agency environment.

Key Responsibilities

• Plan and execute digital marketing campaigns across multiple platforms.
• Manage social media accounts including Instagram, Facebook, YouTube, and LinkedIn.
• Create and publish engaging social media content.
• Develop monthly social media content calendars.
• Coordinate with graphic designers, video editors, and content creators.
• Conduct basic keyword research and support SEO activities.
• Monitor website traffic, social media performance, and campaign analytics.
• Prepare performance reports and provide campaign insights.
• Manage paid and organic digital marketing campaigns.
• Research industry trends, competitors, and target audiences.
• Develop creative ideas for reels, posts, campaigns, and promotional content.
• Support lead generation and brand awareness campaigns.
• Maintain consistency in brand communication across digital platforms.
• Coordinate with clients and internal teams when required.
• Stay updated with the latest digital marketing trends, tools, and platform updates.

Requirements & Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business, or a related field preferred.
• 1–3 years of experience in digital marketing or social media marketing.
• Good understanding of Instagram, Facebook, YouTube, and LinkedIn.
• Basic knowledge of SEO and keyword research.
• Understanding of Google Analytics and digital marketing analytics is an advantage.
• Strong content writing and communication skills.
• Creative thinking and strong attention to detail.
• Ability to understand brand requirements and target audiences.
• Basic knowledge of Canva or other creative tools is an advantage.
• Ability to manage multiple projects and meet deadlines.
• Good communication and teamwork skills.
• Willingness to learn new digital marketing tools and technologies.
• Candidates with agency experience will be preferred.