Webkolek partners with Lakme Salon to manage and strengthen the digital presence of its Hazratganj and Indira Nagar branches in Lucknow. The engagement combines social media management, creative content production, on-site shoots and overall digital branding.
The objective is to build a premium and consistent online identity that reflects the salon's expertise, services, beauty experiences and brand standards while creating engaging content that connects with the local audience.
Webkolek manages the salons' social media presence, developing content around beauty services, transformations, trends, offers, customer experiences and salon activities. The strategy focuses on maintaining a visually appealing feed while ensuring that content remains relevant, engaging and aligned with the Lakme Salon brand.
A key part of the project is on-site content production. Webkolek conducts shoots at both branches, capturing high-quality photographs and videos of the salon environment, services, professionals, transformations and customer experiences. These real-world visuals form the foundation of authentic and engaging social media content.
Beyond individual posts and reels, Webkolek works on the overall digital branding of both branches, ensuring consistency in creative direction, communication style and visual presentation across platforms.
Through a combination of content creation, on-ground production, social media strategy and brand management, Webkolek helps Lakme Salon maintain a strong, premium and locally relevant digital presence across both locations.
Key Areas of Work
Social media management
Social media strategy
Creative content creation
Photography & videography
On-site shoots
Reels and short-form video production
Salon service & transformation content
Branch-level digital branding
Visual identity and creative direction
Audience engagement and digital growth
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